The Pepper People

Tennessee Bob

The founder of El Rancho Del Fuego is Tennessee Bob. Straight out of the Appalachian mountains, this man lends heart and mind to humble, down to earth simple folk. Campfires blaze while songs are sung, folks play and dance around the fire. That is the mind of this homegrown Hillbilly. Try the signature Hillbilly Hot Sauce.

Jalapeño Jack

Jack was the first of the world’s refugees to find his way to the ranch. Being that he is most renowned of all the Pepper People, he is the main character. He just popped off the truck after a trip to the market. Once he showed up on Bob’s ranch, they all started coming. Even the local women started changing into sweet Bell Peppers. Try the amazing Jack Sauce

Happy Habanero

Happy’s real name is Javier and he is HOT (at least that’s what the girls say)! Born in Tijuana, he moved to California after High School and became a surfer. He did quite well working in surf hops. He auditioned for Baywatch but didn’t make the cut because his eyes were always a bit red

Ma - La Abuela

The real Goddess of the Ranch and the one who maintains tranquility is “La Abuela”, the Grand-Ma of The Pepper People.. This woman, now transformed from a person into a pepper, is from Ecuador. She is saint-like, and is referred to as the Mother of the Earth, La Ma de la Tierra, or simply,…La Ma! Try her chimichurri recipe

Rico

Rico is Ma’s son, Bob’s brother in law. When they came to live on El Rancho from Quito, Rico was a young professional man doing well in his career. He never expected that one day, just like Ma, he would wake up and see a pepper in the mirror! He took it really hard! He is always saying, “Why, why, why me? Try the amazing Rico Sauce