Cartoon cowboy holding two chili peppers on a white background

Tennessee Bob

The founder of El Rancho Del Fuego is Tennessee Bob. Straight out of the Appalachian mountains, this man lends heart and mind to humble, down to earth simple folk. Campfires blaze while songs are sung, folks play and dance around the fire. That is the mind of this homegrown Hillbilly. Try the signature Hillbilly Hot Sauce.

Cartoon character Jack with a mustache, sombrero, and boots on a white background

Jalapeño Jack

Jack was the first of the world’s refugees to find his way to the ranch. Being that he is most renowned of all the Pepper People, he is the main character. He just popped off the truck after a trip to the market. Once he showed up on Bob’s ranch, they all started coming. Even the local women started changing into sweet Bell Peppers. Try the amazing Jack Sauce

Happy Habanero

Happy’s real name is Javier and he is HOT (at least that’s what the girls say)! Born in Tijuana, he moved to California after High School and became a surfer. He did quite well working in surf hops. He auditioned for Baywatch but didn’t make the cut because his eyes were always a bit red
Cartoon character with a colorful striped dress and hat on a white background

Ma - La Abuela

The real Goddess of the Ranch and the one who maintains tranquility is “La Abuela”, the Grand-Ma of The Pepper People.. This woman, now transformed from a person into a pepper, is from Ecuador. She is saint-like, and is referred to as the Mother of the Earth, La Ma de la Tierra, or simply,…La Ma! Try her chimichurri recipe

Rico

Rico is Ma’s son, Bob’s brother in law. When they came to live on El Rancho from Quito, Rico was a young professional man doing well in his career. He never expected that one day, just like Ma, he would wake up and see a pepper in the mirror! He took it really hard! He is always saying, “Why, why, why me? Try the amazing Rico Sauce

Ty

Ty a Thai pepper. He is small and fiery. They call him an ornamental pepper, but he is not pretty like an ornament and he is definitely mental. He can really get Jim Grim’s goat. Ty thinks he is hotter, but that is not the case. Jim is still the hottest in the land. Try the Ty Hot Sauce Now

Jim Grim

Ole Jim is not one to reckon with. He is the baddest of all the Ranch-ero’s. He came to us from the Wild Wild West. He is a gambler, cowboy and a snake. When Jim gives you that look and crooked smile (somewhat like The Grinch) and the end of his lips curl up high, you feel like you just lost your

Pablo Poblano

Pablo comes from Puebla Mexico. His nickname is Ancho ( from the ancho chile). He is a big strong farmer’s son, and his heart is warm like that of a young spirited boy. He has a fondness for cattle rustling, a skill his father taught him. He can lasso a steer five times his size (well, when he was a man).

Cayenne Dan

Dan is Cajun fo’ sho’, but comes from Native-American Indian descent. He has a deep Creole drawl. Back in the pioneering days of the pilgrims, the US Army drove out many of his Choctaw tribes west of the Mississippi. After the 1831 Treaty of Dancing Rabbit Creek, some Choctaws were chosen

Rasta

Rasta is one cool pepper dude, but will burn you if you aren’t cool with him. This Scotch Bonnet pepper is hotter than Happy. Well Happy doesn’t think so. There is a rivalry here because both of these guys are so HOT! On the ranch they are always competing for the sweet Bells attention.

Guido

This Serrano Pepper Person was a gangster in the roaring twenties. He is always packing heat and is always standing by to be anyone’s hit man, especially Bob’s. He is ready to do whatever needs to be done, for better or for much worse.
As a human, he was gunned down by another gang

Happy Junior

Happy Junior and his father, Happy Habanero are two of the more spicy pep-pers on the ranch. If spicy equates to spastic then then Junior is high on that scale and full of life! The Sweet Bells love them both, but Happy Jr. is their boy! Happy Junior does not remember his old life